Success in real estate isn’t built on a single defining moment. It’s shaped by many small decisions, consistent habits, and the courage to keep evolving.


In this conversation, Chelsea reflects on the unexpected path that led her into real estate, the lessons that have sustained her through nearly two decades in the industry, and why building a lasting business has always been less about transactions and more about people.
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When you first got into real estate, what was the vision for the kind of business you wanted to build?

I didn’t have this grand vision when I started.

If I’m being completely honest, I never set out to become a REALTOR®. I was 20 years old and simply looking to buy my first home after my dad passed away. I had received a small inheritance and decided that instead of renting, I’d see if I could buy something of my own. I didn’t come from a family that knew much about real estate or business, so I asked my mom to help me call a real estate agent.

The agent I ended up working with showed me a couple of homes, and while we were waiting to view one, she asked me if I was organized. I said, “I think so,” and she replied, “Do you want to work for me?” She offered me a job as her assistant for $10 an hour, and at that point in my life, I was thrilled. That opportunity changed everything.

I started by organizing paperwork and learning the business from behind the scenes. The more I watched, the more I realized this was something I could see myself doing. I didn’t begin with a long-term vision; I just stayed open to opportunities, kept learning, and kept saying yes.

After nearly 20 years, what do you believe is the real work behind running a successful real estate business? People see the highlights: the sold signs, awards, social media etc. What does it actually take?

It’s never really been about houses for me.

My greatest strength isn’t technology or marketing; it’s connecting with people and listening to their stories, understanding where they are, and helping them navigate one of the biggest decisions of their lives.
I’ve learned to delegate the things I’m not naturally great at so I can spend more time doing the work that actually creates value: building relationships, earning trust, and showing up consistently.

Has your definition of success changed over time?

Absolutely. There was a time when I thought success was simply selling more homes. Then COVID shifted my perspective completely.

Reaching out to clients just to ask how they were doing, delivering meals to vulnerable members of the community, and helping people with no expectation of business reminded me why I love this profession. The relationships became far more meaningful than the transactions.

Today, success is measured by the impact I can have. Not just on clients, but on the people around me.

Was there a moment when you realized you weren’t just building a sales business and instead building a brand? How has that changed your approach, if so?

I have found joy in mentorship. Above and beyond a sales business, I now have agents calling me for advice or wanting to ask questions about getting into the industry.

Watching someone else succeed because I helped them grow has been one of the most rewarding experiences. Helping people grow, ask better questions, and become more confident has become just as fulfilling as growing my own business.

When an agent no longer needed me often, I actually missed it. That’s when I realized mentorship wasn’t just something I enjoyed; it was something I wanted to build into the next chapter of my career and ultimately my brand.

Every successful business requires sacrifice. What has that looked like for you?
The biggest challenge isn’t necessarily the time it takes; it’s about carrying the mental load.

As a business owner and a mom, your work rarely switches off. However, I’ve never looked at that as my family losing something because of my career. I’ve always seen it as a gain, a shift in perspective, and as something we’re building together. My daughters have grown up watching entrepreneurship firsthand. If anything, I hope they’ve learned that independence, resilience, and creating opportunities for yourself are incredibly valuable.

Have you ever questioned whether you were capable of the next step?
Constantly. Every meaningful opportunity I’ve taken started with feeling underqualified.

When someone encouraged me to pursue leadership in organized real estate, my first reaction was, “Why would I be good at that?” Then I asked myself a different question: How do I know I wouldn’t be?
I realized I would never tell my daughters not to try something simply because it felt intimidating. So I couldn’t tell myself that either.
Growth often begins before confidence comes.

What’s the biggest lesson you’ve learned about confidence?
Confidence isn’t something you’re given after you’ve proven yourself.

It’s built every time you choose to do something uncomfortable. If you wait until you feel completely ready, you’ll probably never take the opportunity that’s capable of changing your life.

What continues to drive you today?
Gratitude.

I often think about where I started and where this career has taken me. I never imagined I’d have opportunities to influence our industry, mentor other professionals, or sit across the table from policymakers discussing the future of housing. None of that happened because I had the perfect plan. It happened because I kept saying yes to growth, even when it felt uncomfortable.

And more than anything, I want my daughters to know they can build a life where they’re independent, capable, and never limited by what they think they’re qualified for.

What does success look like to you today?
Success starts with financial stability, but it doesn’t end there.

For me, success is having the freedom to handle life’s unexpected moments without them becoming overwhelming. It’s the ability to provide for my family, build a happy marriage, raise confident kids, and spend my time doing work that feels meaningful. One of the greatest measures of success now is watching someone I’ve mentored go on to thrive. Helping someone else succeed is every bit as rewarding as reaching a milestone of my own.

As a woman in leadership, have you experienced misconceptions?
Absolutely. People often make assumptions before they’ve heard you speak. Sometimes it’s because I look younger than I am, and sometimes it’s simply because I’m a woman in leadership.
I’ve learned that credibility isn’t about demanding attention. I show up consistently and prepared, I speak with intention, and I let my work speak for itself. The more women who step into leadership, the more those assumptions begin to disappear.

When business becomes difficult, what keeps you moving forward?
I try to be radically honest with myself.

When business slows down, I usually know why. It’s often because I’ve stopped doing the habits that built the business in the first place, like making the calls, staying connected to people, volunteering, and showing up consistently. Instead of waiting for motivation, I focus on rebuilding momentum. I seek out positive inputs, revisit the people and ideas that inspire me, and remind myself that every career has seasons. Real estate will always have highs and lows, but the habits that create success never really change.

Looking back, what’s been the best investment you’ve made in your business?
Becoming invested in the industry and not just in the transactions.

Mentorship, leadership, coaching, organized real estate, conferences, and building relationships with other professionals have all given me far more than referrals. They’ve given me perspective, community, and opportunities I never would have found working in isolation.

The biggest return has come from immersing myself in something bigger than my own business.

For women starting their real estate career today, what advice would you give them?
Don’t do it alone.

Find people whose values you genuinely respect and learn from them. Don’t chase the biggest producer simply because they sell the most homes. Find mentors who lead with integrity, invest in your growth, and encourage you to become your own version of success.

Start by joining a team. The right environment will shape your career, and you can always go out and be a solo agent after if you want. Those relationships and lessons learned will be invaluable.

RAPID FIRE
Coffee, Tea, or Other?
Coffee. Or some kind of protein drink.

A book or voice that’s influenced you?
Mel Robbins. Her message around taking action and building confidence through action resonates.

First-ever job?
McDonald’s.

Go-to celebration meal?
Peters’ Pasta in Kamloops.

What’s something people might not expect about you?
I have a slight obsession with true crime podcasts—especially Dateline.

What are you most proud of?
My kids.

Purpose or profit?
Purpose.

Strategy or intuition?
Intuition.

Build or buy?
Build.

Solo work or collaboration?
Collaboration.

Stability or opportunity?
Stability.

Big vision or tiny details?
Big vision.

Personal brand or company brand?
Personal brand.

Work hard or work smart?
Work smart.

One huge win or one hundred small wins?
One hundred small wins.